Guides for Companies
How does a company avoid that its products are counterfeited or pirated? How does a company avoid importing fake products themselves? And what to do if it happens?
Counterfeiting and piracy is the intentional imitation of a trademark, a work protected by copyright, a design, a patent or a utility model. The purpose of the imitation is usually to deceive the consumers to believe that they are buying an original.
Counterfeiting and piracy is illegal, but is also an increasing problem for many manufacturers. Therefore, it is important for the company to consider, which precautions to take to avoid being copied. Producers of counterfeit or pirated goods are becoming increasingly professional and it can be difficult to distinguish fakes from originals. Earlier, IPR crime mainly involved luxury goods, but today most product types are at risk of being copied. Companies subjected to counterfeiting and piracy often suffer large economic loses and risk that the consumers loose confidence in the company and its products.