What can your company do if the company has imported or purchased counterfeit goods?

If your company has developed a strategy – follow your strategy. If the company has created a strategy for handling counterfeiting and piracy, this strategy should normally be followed. However, a company may also benefit from the following pieces of advice;

Contact your adviser. It can be difficult to determine the right approach in a specific situation. Here, your adviser may help you choose the right solution. If the supplier/manufacturer of the fake products is not willing to cover your losses, it may be necessary to file a lawsuit. 

Contact the appropriate authorities. Concerning pharmaceuticals, the company should contact the Danish Health and Medicines Authority. In the case of dangerous products, the company should refer to The Danish Safety Technology Authority. The company may also seek advice from the Danish embassy in the country where the fakes have been produced.       

Contact the original manufacturer. It is important for the original manufacturer to be notified of the IPR crime. Sharing such information makes it easier for the original manufacturers to prevent future cases of counterfeiting and piracy. With respect to registered trademarks in Denmark, information about manufacturers or their representatives can be found in the online trademark registry of the Danish Patent and Trademark Office. 

Pull fake products off the market immediately. Quickly removing the fakes from the market may limit the damages. The company should also recall fake products from stores. 

Inform the public. When the company discovers having resold counterfeit or pirated items in good faith, the consumers should be notified in order to prevent harmful effects.



Do you know what you may and may not do?

Find answers to your questions here


What are the consequences of trading in fake goods?

Find case examples here